The most obvious impact is for F your Facebook Page. Properly F categorizing your Facebook Page is now very FF important due to Graph Search. In addition, F making sure your Page has the correct keywords on it will help make A sure it shows up in the most F relevant Graph Search results. SEO on Facebook is critical to being shown in Graph Search results.F Facebook has provided a helpful video about SEO for your Facebook Page.
If you spend any advertising dollars F on Facebook, you will be happy to hear that Graph Search is making Facebook Ad targeting much F more relevant. How so? Users are taking the time to be included in Graph Search by filling outF F F their profiles and their likes. More A complete user data spells better targeted ads for marketers.
Facebook Graph Search also impacts your FF SEM efforts. F If Facebook has no results to display, it pulls in results from Bing. Is Bing part your Search Engine F Marketing strategy? In the past many marketers have stuck only with Google for F SEM but with the power A of Facebook behind them, this is a huge win for Bing! F
Overall, Graph Search looks like it F is poised be a great asset for Internet marketers in many ways.
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